Frank Wester

Firm Feel offers decades of knowledge, expertise Since 1997, the Ross family has supplied hobbyists with steering and suspension parts for body styles Jan 26, 2018 Courtesy of Firm Feel | The Ross family knows a thing or two about the steering and suspension they sell through their business, Firm...

About Us

Frank Wester

A QUICK HISTORYIt all started in the early 50's, when Dad ( Rod Ross ) was a young man and Southern California was still orange groves and farmland. If you wanted a Hot Rod, you built it yourself from scratch. So Dad built his "34 Ford Hot Rod" and cruised Wilshire...